Swim in the digital world

Nicolas Minvielle
Assistant Prof. - Audencia School of Management
WORK EXPERIENCE

Assistant Professor - Audencia School of management - May 2008 to today
Classes taught : strategy, marketing and design, economics, international business
Member of the center for research on sustainable governances.

Editorial consultant, De Boeck publishing, collection "Design and Innovation" - April 2008 to today

Creation of the Design Consulting Group - 2006 to today
Mission : Design management consulting, project management.
Achievements : Set up of a design consulting process for product design, interior design and architecture.
Results : Numerous corporate websites, product designs and hotel interior design worldwide. Cooperation with notorious brands: Baccarat, Domeau et Peres etc. Consultant for Philippe Starck's IP management.

Philippe Starck - 2001 to February 2007

Brand manager
Mission : My main activities were the negotiation / management of licences and relations network with the licensees. This includes monitoring of royalties, pursuit of counterfeiting licensees, protection and registration of the Starck brand worldwide,
registration of models worldwide and pursuit of couterfeiters.
Achievements : Set up of new partnerships with numerous companies, full design and brand protection process developed.
Results : Over 400 model drawings patented, worldwide protection of the Starck brand, numerous off the court brand coexistence agreements signed, collected imitations from the market and cancelled licences considered as detrimental to the brand.

Market researcher
Mission : Undertaking and conducting market studies needed both to launch new products and to help designate new commercial
partners.
Achievements : Conducted numerous studies in the sectors: wine, hospitality, restaurants, glasses, shoes, selected distribution, licensing.
Results : These studies enabled the successfull launch of products in the hospitality and product design sector.

Website manager
Mission : Purchasing the website name (www.starck.com) and setting up of the internet process of the agency.
Achievements : Managing the team and developping the internet strategy.
Results : Multiplying by 300 the number of visitors. Winning of numerous awards recognized by the industry.

TEACHING ASIDE OF AUDENCIA

National School of Industrial Design :
- Design professionnal practice - since 2004
- Copyright, models and drawing, contracts - since 2005

HIGHER EDUCATION
December 2007 : PhD in economics at the EHESS in Paris, graded very good with special congratulations from jury.
2004 : Laureate of the chancellerie des universites de Paris (economy).
2003 : Msc in economic, specialized in international economics, EHESS, Paris, France.
2001 : Bsc in economics, finance and business administration, Sciences Po Strasbourg, France.
2000 : Certificate of Japanses studies at Kyushu university, Fukuoka, Japan.