Programme 2010

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Thursday, 27 th May
17:00

Registration

Friday, 28 th May
09:30

Bienvenue

C. Perez Caseiras, Dean of USJ

10:30

Opening conference

Convergence and cross media challenges

M. Grandio

12:00

Lunchtime

13:30

Ice Breaking

Intercultural game

Andrés Malavé

19:00

Opening dinner

Saturday, 29 th May
09:30

SWIM introduction I

Presentation of the programme and MEDIA QUIZZ

John Marshall

Joseba Bonaut

Nerea Vadillo

10:00

Conference

Business models for websites : case studies

Valerio Caruso

12:30

Lunchtime

14:00

Lecture

Adding the Fifth Dimension

Steven Knowlton

16:30

Tourism

Presentation of the Zaragoza city

Sunday, 30 th May
10:00

Tourism

Visit of the Monastery of the Rock, Aragon Region

Monday, 31 st May
09:30

Case study methodology

John Marshall

Joseba Bonaut

12:30

Lunchtime

14:00

Case study

Tuesday, 01 st June
09:30

Case study

12:30

Lunchtime

14:00

Case study