Swim in the digital world

« Cases studies recount real life business or management situations that present a dilemma or an uncertain outcome to business executives. The case puts the scenario into the context of the events, people and factors that influence it. Cases are generally written by business school faculty with particular learning objectives in mind and are refined in the classroom before publication. Relevant documentation or audiovisual items and a carefully crafted teaching note often accompany cases. »

Pioneered in the early 20th century at Harvard University, the Case Study has become the favoured teaching method of many of the world’s best business schools.

The case method forces students to grapple with exactly the kinds of decisions and dilemmas managers confront every day. In doing so, it redefines the traditional educational dynamic in which the professor dispenses knowledge and students passively receive it. The case method creates a classroom in which students succeed not by simply absorbing facts and theories, but also by exercising the skills of leadership and teamwork in the face of real problems. Under the skillful guidance of a faculty member, they work together to analyze and synthesize conflicting data and points of view, to define and prioritize goals, to persuade and inspire others who think differently, to make tough decisions with uncertain information, and to seize opportunity in the face of doubt.

The Case Study method adapted to the Audiovisual Industry :

The Case Study method is on the spread in the media and communication higher education institutions, through a specific concept : the Creative Case Studies.

The SWIM Consortium has selected 4 thematics according to criteria of business, art and technologies relevance, nationality and proximity to the students’ concerns.

The groups will investigate in-depth the case during 2 days, with their tutor’s support. At the end, the students will be able to « pitch » in front of a jury composed with professionals and academics. This practice will be assessed and the best pitch honoured.