The Zaragoza Seminar
The SWIM in the Digital World Seminar is co-organised by Sciencescom (Nantes, France) and the San Jorge University of Zaragoza (Spain), under the supervision of the SWIM Consortium that also gathers : Audencia School of Management (Nantes, France), Babes-Bolyai University of Cluj-Napoca – Journalism Department (Cluj, Romania), the Berlin University of the Arts (Germany) and as Associate member : Westerdals School of Communication (Norway).
The Case Study method – worldwide recognised and widely used in management training – is the core of the seminar. It will be applied to the following audiovisual concepts :
- new ways of creating and producing,
- new distribution strategies and marketing,
- new ways of commercialising and distributing programmes.
Furthermore, renowned professionals and academics will hold conferences and lectures on the following topics :
- new ways of distribution and exhibition
- the challenges of the digital revolution
- the impact of the WEB2.0
- analysis of a new advertising market vision…
Participants are provided with a wide range of digital technologies applied to the audiovisual industry and the importance of having a deep and up-to-date knowledge of the new process for developing, producing, distributing and promoting an audiovisual content. Students will gain awareness on how to take advantage of the digital technologies to be more efficient and more competitive in their positions and careers.
From 27 May to 13 June, USJ, Spain, will host more than 80 participants – students, professionals, lecturers, tutors, and so on – from more than 10 European countries for such a great multicultural event in Spain !