All of us were sharing a similar vision of the Digital Word coming up, and the huge changes that it brings with it.

With the support of the MEDIA programme of the European Union, we have had the fantastic opportunity to design, plan and implement a training workshop- the SWIM seminar- based on interactions and multicultural dimensions through the rich mix of students, tutors and professionals.

Not only discussions, but a real work sessions provided through 12 creative cases studied on site and presented before pitch juries.

SWIM in a few figures : 3 training seminars : SWIM08, SWIM09, SWIM2010, 3 host towns : Nantes, Cluj-Napoca, Zarogoza, 121 student participants, 74 tutors, lecturers, researchers, speakers and staff, not forgetting the dozens of messages from the participants, proud to have been there. To all of you, to all of our supporters, be sure we’ll remain close to you through the SWIM network, Facebook and other social networks.

Be sure we’ll try to help you in your search for jobs or internships in the audiovisual sector.

Be sure the SWIM spirit will remain alive, active and inspired for a long time.

Surf the digital wave in the third edition of the SWIM in the Digital World seminar! Join us in this lecturing adventure that will take place this year in Spain, between the 27^th of May and the 13^th of June. The courses will be held in Zaragoza, “city of the water”, and will be coordinated with the celebration of Huesca Cinema Festival, close to the town.

Founded by Caesaraugusto in the expansion of the Roman Empire, the history of Zaragoza has been richly growing thanks to the links with the different civilizations of the Hispanic territory. Now, it is a proud European city, open to the multicultural experience, as it was proved being the stage for the last International Exposition in 2008. Currently, the town is fighting for becoming the next European Cultural Capital in 2016.

More than 40 students from 12 European countries will attend the SWIM 2010 seminar, accompanied by highly-experienced professionals in lectures, case analyses, debates and tours over the monumental places in the region.

The seminar is co-organized by Sciencescom (Nantes, France) and San Jorge University (Zaragoza), Audiovisual Communication Department, under the supervision of the SWIM Consortium that also includes: Audencia School of Management in Nantes, Universitatea Babes-Bolyai of Cluj-Napoca and Universitat der Künste in Berlin. The whole event is supported by the MEDIA Programme of the European Community.

First two editions of SWIM in the Digital World seminar were celebrated in France and Romania with a big success. The third stop in this way to the digital future is now waiting for you in Zaragoza!

Prof. Nerea Vadillo PhD., Dean of the Faculty of Communication of USJ

CASE STUDY A

CASE STUDY B

NATO WEB TV

CASE STUDY C

ARAGONESE AUDIOVISUAL POLICY

Despite being one of the major Spanish economic powers, the presence of the audiovisual sector has been virtually nonexistent until the late 90s. A very large delay if we compare it with other Spanish regions such as Catalonia, the Basque country or Galicia. In addition, there has been no development of audiovisual legislation that would allow the proper development of the audiovisual industry.

Finally, in 2005, a Broadcasting Corporation introduces the first regional television and radio: Aragon TV and Radio.

The appearance of the audiovisual sector CARTV revolutionizes the corporation and enables the birth of over 50 companies dedicated to creating content for this new outlet.

In addition, the Aragonese Government began its momentum in several directions to administer the sector:

- Audiovisual Training for Business : Aragon Audiovisual Draft

- Support for the creation of audiovisual companies

- Audiovisual training-courses for students

- Training Centers : CPA, CTA, Universidad San Jorge

In 2009, the Aragonese Government decided that the audiovisual industry must be a key factor in the regional economy and started to invest in new TV and Film technologies. These are some of its initiatives :

- Investment in New TV Tech : DVB, HDTV, IPTV, 3D

- Birth of Audiovisual and New Media Research Centre (Walqa, Huesca)

- Launch of 3D-TV

- Creation of a Film Festival devoted to 3D and Digital Cinema

- New Film and TV funding policy : TV and Film own Production (as is the case of Galicia and Catalonia).

CASE STUDY D

IS CROWDFUNDING A NEW GOLD MINE FOR FINANCING ART FILMS ?

Everything started in 2007 with an avant-garde UK project named “a Swarm of Angels”.

It is an open source film project and participatory film community, whose aim is to make the world’s first Internet-funded, crewed and distributed feature film.

The collaborative project aims to attract 50,000 individual subscribers, each contributing £25 to the production. This feature film and associated original media project embraces the Creative Commons notion of flexible copyright licensing, to permit people to freely download, share and remix the original media made for the project.

A Swarm of Angels is the brainchild of film producer and author Matt Hanson, founder of the onedotzero digital film festival. He has labelled the process Cinema 2.0. (extracts from Wikipedia).

CASE STUDY E

RADIO FREE EUROPE – HERE

The Campaign “Radio Free Europe – Here” means bringing in Romania the archive broadcasts from Radio Free Europe.

Through an SMS to 8820, valid for mobile networks, people are encouraged to contribute with 2 Euro for raising the amount for digitizing the archives.

The archive is located in the United States of America and the digitization costs amounting to 350,000 dollars. Only by digitization can the archive be brought back to Romania.

The project is initiated and coordinated by the Romanian Institute of Recent History team along with former employees and collaborators of the Romanian Department of Radio Free Europe.

Its main goal is to contribute to the development of new ways of creating, producing, distributing and consuming digital media content through immersion training seminars focusing on innovative practices, intercultural crossroads and providing a marketplace for the transmission of knowledge.

ACADEMIC PARTNERS

• Sciencescom, the coordinator, Nantes, France
• Audencia, School of Management, Nantes, France
• Babes-Bolyai University, Cluj-Napoca, Romania
• Berlin University of the Arts – Germany
• Norwich University College of the Arts – UK (former member)
• San Jorge University – Zaragoza, Spain
• Westerdals School of Communication – Oslo, Norway (Associate member)

PROFESSIONAL PARTNERS

• Arte France
• Groupe M6
• Europa Cinémas
• EuradioNantes
• Syndicat des Producteurs Indépendants (Indie Producers Union)
• Adventure Line Production
• ACCeS (France)
• UniversCiné
• Audio Network
• Cineuropa
• Younect
• Transilvania International Film Festival (TIFF)
• Audionetwork
• MOFILM

SWIM in the Digital World is an 18-day training programme focuses on the applications of digital technologies for contributing to the development of new ways of creating, producing, distributing and consuming digital media content. Its pedagogical process is based on the Case Study method.

Around 40 participants, mainly media and communication students and also young audiovisual producers are expected to attend the third edition of the SWIM in the Digital World Seminar, that will take place in Zaragoza, Spain, from 27 May to 13 June.

The SWIM in the Digital World Seminar is co-organised by Sciencescom (Nantes, France) and the San Jorge University of Zaragoza (Spain), under the supervision of the SWIM Consortium that also gathers : Audencia School of Management (Nantes, France), Babes-Bolyai University of Cluj-Napoca – Journalism Department (Cluj, Romania), the Berlin University of the Arts (Germany) and as Associate member : Westerdals School of Communication (Norway).

Read more about the SWIM in the Digital World seminar.

SEMINAR CONTENT

For practical reasons, the seminar is divided into 2 pedagogical sessions. During each session, participants will analyse 2 cases studies, attend conferences and lectures, will have the opportunity to share opinions and ideas with our professional guests and will participate to the social events organised by the SWIM Consortium.

Cases studies : We have selected 5 cases studies that will be analysing during the seminar : 3 in session 1, 2 in session 2. You will spend 4 days per case, from monday to tuesday (included). The first step will be dedicated to the lecture and analysis of the documents relative to the case and all along the second step, you will be in charge of the preparation of the pitch, which will be presented to a group of professionals.

Lectures / Conferences : Highly experienced staff lecturers and tutors will teach all classes and hold conferences on the following concepts : VoD platforms, digital projection, 3D cinema, Web 2.0… Each conference will last around 1h30 and will be followed by a questions/answers session.

TIMETABLE

The seminar runs for 18 days from 27 May to 13 June 2010. Classes are held between 9:30am and 5:30pm, except weeks-ends that are reserved to conferences and cultural activities, giving you the opportunity to visit Zaragoza and the Aragon region.

FACILITIES

During the SWIM seminar you will have full access to USJ facilities. The university is equipped with a high-technology and professional material : multimedia and computer labs, WIFI and global internet connection, libraries, meeting and class rooms, audiovisual and radio studios…
The required material for an efficient working session will be available for all participants.

A European business school… for the world

Audencia’s quality as an international management school is today recognised as much in the academic world as it is by business, with:

- an ever growing international vocation,
- a strong relationship with companies,
- teaching that places the acquisition of general culture at its heart to give alumni the rounded, long term vision needed for management.

Our students, company contacts and our partners trust us. They recognise that our belief in self-development will ensure that Audencia remains a European business school for the world, resolutely humanist and modern – the keys to its success.
True to its origins and to its mission.

A management school straddling the academic and business worlds

Audencia Nantes School of Management is a centre for research and teaching in management with an ever-growing international profile. Among schools in France, Audencia is regularly ranked as one of the leading ‘Grandes Ecoles de Management.’

Welcoming just over 2000 students on its wide palette of programmes, the management school’s portfolio ranges from post-graduate studies to specially developed programmes followed by high-level executives. The student population is made up of more than 40 different nationalities.

Audencia is one of an elite group of international business schools accredited by the three key international bodies: Equis from the EFMD – European Foundation for Management Development, the AACSB – Association to Advance Collegiate Schools of Business, and the Association of MBAs (AMBA).

For more information : www.audencia.com/index.html

It has to be said that the vision on which the SWIM in the Digital World action was founded: the digital revolution is turning the different professions across the audiovisual industry upside down, has evolved since its inception, 3 years ago.

Today, no one can question the reality of the digital revolution. Professionals of the audiovisual industry live with it every day in their different businesses. It is no longer the event that certain hoped for and others feared. It is part of the business environment because we have entered the age of the digital society.

From this shared and dynamic vision between professors of partners schools and universities, the SWIM Consortium was born and has developed since its Nantes France seminar in 2008 and its Cluj, Romania seminar in 2009, with the steady support of the MEDIA Programme of the European Union.

The SWIM training action has already given over 75 students from France, Germany, Romania, Spain, Italy, Hungary, etc the opportunity to seriously work together on real problems in the European audiovisual arena arising from the digital revolution under the supervision of lecturers and professionals closely involved in this issue.

40 students are expected to take part in the third edition of the SWIM in the Digital World seminar, from 27 May to 13 June 2010, in Zaragoza, Spain.

Professors, lecturers, tutors from San Jorge University in Zaragoza, the Berlin University of Arts, The Babes-Bolyai University in Cluj, Audencia Nantes School of Management, Wersterdals School of Communication and many others, in collaboration with professionals will work on the selected creative cases : digital projection, 3D cinema, WebTV, crowdfunding, and regional digital strategies will be on the cards !

We are striving to create a seminar of exception, a complete immersion with an intense and unique intercultural dimension.

Don’t hesitate, come and join us for such an exciting experience !

The mission of the Norwich University College of the Arts is to be a centre of excellence in the region which provides opportunities for innovation in teaching and learning and through research develops knowledge and understanding of art, design and visual culture.

Norwich University College of the Arts is an independent higher education institution within the University sector, and has full control over the construction and funding of its courses. There has been a School of Art and Design in Norwich since 1845.

The School has a reputation for excellence, and attracts students regionally, nationally and internationally. In the 2003 Quality Assurance Agency’s national subject review of art and design, we achieved the highest award of broad confidence’.

Norwich University College of the Arts is a member of GuildHE (formerly SCOP the Standing Conference of Principals), which represents Higher Education colleges, specialist institutions and some universities. The Mission of GuildHE is to make the case for institutional diversity and distinctiveness within the UK higher education sector, highlighting the interests and strengths of member institutions to government, national and international agencies, employers, potential students and the wider community.

The School is also a member of the UK Arts and Design Institutions Association (UKADIA), a sub-association of GuildHE whose mission is to promote specialist institutions offering higher education courses in Arts and Design and to add value to their effectiveness through sharing good practice.

Digital technologies impact on all aspects of our lives, and art and design practices are at the forefront of creative experimentation with these technologies.

NUCA fully recognises the importance of access to IT, online information and communication networks for all students and staff and has invested significantly in hardware and software that is professionally relevant and suitable for the diverse range of academic opportunities offered by the School.

For more information : www.nuca.ac.uk

Created in 1984 in Nantes (West of France), Sciencescom offers high qualification courses aiming at training students for professions in marketing communications and media.

Since its foundation, the school has been a national reference and has always intended to create an education centre of a new kind, a perfect blend between academic demand and the intense rhythm of professional life.

Sciencescom is located in a 3,500 m2 building right in the city center of Nantes, a dynamic city that yearly welcomes up to 47,000 students out of 570,000 inhabitants. Sciencescom’s students have access to the premises, the equipment and the technical infrastructure 24/7, all year long.

School of marketing communications and media

Sciencescom offers courses corresponding to the Bachelor/Master/Doctorate reform. These courses have an international dimension, with seminars taking place in various European cities such as London, Cologne, Milan, Zaragossa or Madrid.

Sciencescom delivers:

Bachelor’s Degree in Marketing Communications and Media

Master’s Degree in European Communication Management

Master’s Degree in Media Management including:

- Journalism and content production for TV and web
- Media strategies and audience

Sciencescom is a member of the higher education network of the Nantes – Saint-Nazaire Chamber of Commerce – including Audencia, the École de Design and the Atlantic School of Commerce. Furthermore, Sciencescom is supported by the regional and local authorities and is member of the European Foundation for Management Development (EFMD).

A few figures

- 200 students trained every year – students are selected on the basis of an entrance examination.
- 200 professionals and professors intervening in classes and/or for practical projects.
- 1,900 alumni.

For more information : www.sciencescom.org