Cases studies
Mercredi 21 avril 2010
CASE STUDY A
3-D CINEMA: A RISK OR CHANCE FOR THE EUROPEAN CINEMA?
A case study investigating the phenomenon of James Camerons “Avatar” and the German film “Pina” by Wim Wenders as example of the European 3D film.
CASE STUDY B
NATO WEB TV
Located at www.natochannel.tv, NATO-tv opened on 2 April 2008.
The channel is an example of how many organisations are using digital technology in the realm of public diplomacy, influencing opinion and thereby building support for the organisation’s objectives and actions.
Such activity is not restricted to government bodies or international organisations such as NATO or UNDP. Similar techniques are employed by charitable bodies such as Greenpeace, Oxfam and Amnesty and commercial corporations such as Volkswagen and Airbus.
The purpose of this Case Study is to examine the objectives of NATO-tv, its ways of working in the digital universe and the effectiveness of its operations. As a Case it can therefore be analysed on a number of levels: technical, journalistic, commercial, demographic and cultural, for example.
The aim is not to express a political view of NATO ort NATO-tv but to examine whether its objectives are coherent and are achieved through effective use of digital technology within the available budget.
NATO-tv represents a genuinely new direction for public diplomacy in that the internet offers an unique opportunity to communicate unmediated news and values direct to audiences.
When NATO Secretary General Jaap de Hoop Scheffer and Danish Prime Minister Anders Fogh Rasmussen launched the channel at a NATO Summit in Bucharest, they said it was, “Meant to improve understanding of the Alliance roles, operation and missions.”
The channel is the result of close cooperation between the NATO Public Diplomacy Division and the Danish Government to improve the way the Alliance communicates its work and image to the general public.
“When it comes to video, we are frankly in the stone age. NATO has no ability to gather video from the field to show people what is happening,” the NATO Secretary General said during a seminar on public diplomacy in NATO-led operations in Copenhagen in October 2007. The channel aims to help address that challenge.
The Danish government provided NATO with a video production facility, two camera teams and an internet-based TV channel on NATO’s home page.
The Danish Prime Minister stressed the importance of communication to the public on NATO’s operation in Afghanistan. “We owe it to the many men and women in NATO operations, as well as their families to show the results and challenges of their work in mission areas,” he said.
The NATO channel also aims to provide regular news updates and video reports from the different regions where NATO is engaged. Footage is also available in broadcast quality for journalists and media networks to download.
CASE STUDY C
ARAGONESE AUDIOVISUAL POLICY
Despite being one of the major Spanish economic powers, the presence of the audiovisual sector has been virtually nonexistent until the late 90s. A very large delay if we compare it with other Spanish regions such as Catalonia, the Basque country or Galicia. In addition, there has been no development of audiovisual legislation that would allow the proper development of the audiovisual industry.
Finally, in 2005, a Broadcasting Corporation introduces the first regional television and radio: Aragon TV and Radio.
The appearance of the audiovisual sector CARTV revolutionizes the corporation and enables the birth of over 50 companies dedicated to creating content for this new outlet.
In addition, the Aragonese Government began its momentum in several directions to administer the sector:
- Audiovisual Training for Business : Aragon Audiovisual Draft
- Support for the creation of audiovisual companies
- Audiovisual training-courses for students
- Training Centers : CPA, CTA, Universidad San Jorge
In 2009, the Aragonese Government decided that the audiovisual industry must be a key factor in the regional economy and started to invest in new TV and Film technologies. These are some of its initiatives :
- Investment in New TV Tech : DVB, HDTV, IPTV, 3D
- Birth of Audiovisual and New Media Research Centre (Walqa, Huesca)
- Launch of 3D-TV
- Creation of a Film Festival devoted to 3D and Digital Cinema
- New Film and TV funding policy : TV and Film own Production (as is the case of Galicia and Catalonia).
CASE STUDY D
IS CROWDFUNDING A NEW GOLD MINE FOR FINANCING ART FILMSÂ ?
Everything started in 2007 with an avant-garde UK project named “a Swarm of Angels”.
It is an open source film project and participatory film community, whose aim is to make the world’s first Internet-funded, crewed and distributed feature film.
The collaborative project aims to attract 50,000 individual subscribers, each contributing ÂŁ25 to the production. This feature film and associated original media project embraces the Creative Commons notion of flexible copyright licensing, to permit people to freely download, share and remix the original media made for the project.
A Swarm of Angels is the brainchild of film producer and author Matt Hanson, founder of the onedotzero digital film festival. He has labelled the process Cinema 2.0. (extracts from Wikipedia).
CASE STUDY E
RADIO FREE EUROPE – HERE
The Campaign “Radio Free Europe – Here” means bringing in Romania the archive broadcasts from Radio Free Europe.
Through an SMS to 8820, valid for mobile networks, people are encouraged to contribute with 2 Euro for raising the amount for digitizing the archives.
The archive is located in the United States of America and the digitization costs amounting to 350,000 dollars. Only by digitization can the archive be brought back to Romania.
The project is initiated and coordinated by the Romanian Institute of Recent History team along with former employees and collaborators of the Romanian Department of Radio Free Europe.